Woman in Tech | Digital Marketing Pro
Experienced marketer with strong product management skills and an addiction to innovation.
Currently rocking the future of workload automation as Product Manager at HCL Software (part of HCL Technologies).
In 2012, I co-founded TOK.tv, the Silicon Valley based #1 sports social network. As Marketing and Product Manager, I contributed to build a platform enhancing the experience of almost 40 million sports fans worldwide, and launched Real Madrid Pass, the Netflix of sports for the biggest club in the world.
In 2019 I granted the inventor title by patenting the social TV (“System and methods of communicating between multiple geographically remote sites to enable a shared, social viewing experience” – US20170150223A9).
I started my career as digital strategist and analyst consultant, helping large companies and startups to reshape their digital and marketing strategies, by taking data driven decisions.
I am also the scientific coordinator of the Talent Garden Innovation School’s Digital Marketing Master.
In 2011, I completed a PhD between the universities of Bologna (Italy) and Nottingham (UK), with a thesis focused on Social Media Marketing and Social TV.
Topics I care/talk/write about include diversity in tech, gaming and parenting and a conscious use of social media.